Búsqueda de LIBROS DEL AUTOR: mary alice shaver

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  • THE CHANGING WORLD OF PUBLISHING
    ebook
    THE CHANGING WORLD OF PUBLISHING
    DAN SHAVER / MARY ALICE SHAVER
    This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities a...

    $1,200.00

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  • THE GLOBAL ADVERTISING REGULATION HANDBOOK
    ebook
    THE GLOBAL ADVERTISING REGULATION HANDBOOK
    MARY ALICE SHAVER / SOONTAE AN
    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and...

    $1,760.00

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