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  • POLITICAL RHETORIC
    ebook
    POLITICAL RHETORIC
    MARY E. STUCKEY
    Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance—and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the ...

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