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  • TRANSCULTURAL MARKETING
    ebook
    TRANSCULTURAL MARKETING
    MARYE THARP
    Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace ...

    $1,760.00

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