Búsqueda de LIBROS DEL AUTOR: marylee sachs

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  • THE CHANGING MO OF THE CMO
    ebook
    THE CHANGING MO OF THE CMO
    MARYLEE SACHS
    MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 ico...

    $980.00

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  • WHAT THE NEW BREED OF CMOS KNOW THAT YOU DON'T
    ebook
    WHAT THE NEW BREED OF CMOS KNOW THAT YOU DON'T
    MARYLEE SACHS
    This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role ...

    $1,380.00

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