Búsqueda de LIBROS DEL AUTOR: mateja bodlaj

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  ebook

  INTERNATIONAL COMPETITIVENESS AND GLOBAL MARKETS

  MATEJA BODLAJ / GREGOR PFAJFAR

  This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study. Reader...

  $1,240.00