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  • POST-WAR INDUSTRIAL MEDIA CULTURE IN SWEDEN, 1945-1960
    ebook
    POST-WAR INDUSTRIAL MEDIA CULTURE IN SWEDEN, 1945-1960
    MATS BJÖRKIN
    During the 1950s in Sweden, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences and seminars and in courses, art...

    $1,240.00

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