Búsqueda de LIBROS DEL AUTOR: mats heide

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  • STRATEGIC LISTENING
    ebook
    STRATEGIC LISTENING
    MATS HEIDE / ANETTE SVINGSTEDT
    Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not giv...

    $860.00

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  • STRATEGIC COMMUNICATION
    ebook
    STRATEGIC COMMUNICATION
    JESPER FALKHEIMER / MATS HEIDE
    This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and ch...

    $1,240.00

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  • STRATEGIC INTERNAL COMMUNICATION
    ebook
    STRATEGIC INTERNAL COMMUNICATION
    SUSANNE DAHLMAN / MATS HEIDE
    What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, interna...

    $980.00

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  • INTERNAL CRISIS COMMUNICATION
    ebook
    INTERNAL CRISIS COMMUNICATION
    MATS HEIDE / CHARLOTTE SIMONSSON
    We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great concern to organizations and crisis management and communication is a priority. Most organizations have a crisis response plan; many h...

    $1,180.00

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  • STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    ebook
    STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    W. TIMOTHY COOMBS, JESPER FALKHEIMER, MATS HEIDE AND PHILIP YOUNG
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a who...

    $1,320.00

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  • STRATEGIC COMMUNICATION
    ebook
    STRATEGIC COMMUNICATION
    JESPER FALKHEIMER / MATS HEIDE
    This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the ...

    $1,240.00

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