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  • PHILOSOPHY OF MARKETING
    ebook
    PHILOSOPHY OF MARKETING
    MATTEO GIANNASI / FRANCESCO CASARIN
    How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of re...

    $1,200.00

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