Búsqueda de LIBROS DEL AUTOR: matthew d shank

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  • SPORTS MARKETING
    ebook
    SPORTS MARKETING
    MATTHEW D. SHANK / MARK R. LYBERGER
    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation an...

    $2,540.00

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