Búsqueda de LIBROS DEL AUTOR: matthew housden

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  • MARKETING RESEARCH FOR MANAGERS
    ebook
    MARKETING RESEARCH FOR MANAGERS
    SUNNY CROUCH / MATTHEW HOUSDEN
    The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Com...

    $1,420.00

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  • DIRECT MARKETING IN PRACTICE
    ebook
    DIRECT MARKETING IN PRACTICE
    MATTHEW HOUSDEN / BRIAN THOMAS
    Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate t...

    $1,420.00

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  • CIM COURSEBOOK: PROJECT MANAGEMENT IN MARKETING
    ebook
    CIM COURSEBOOK: PROJECT MANAGEMENT IN MARKETING
    ELWYN COX / MATTHEW HOUSDEN / LYNN PARKINSON
    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowled...

    $1,240.00

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