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  • HOW COOL BRANDS STAY HOT
    ebook
    HOW COOL BRANDS STAY HOT
    JOERI VAN DEN BERGH / MATTIAS BEHRER
    WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively a...

    $799.00

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