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  • ADVERTISING AND THE MIND OF THE CONSUMER
    ebook
    ADVERTISING AND THE MIND OF THE CONSUMER
    MAX SUTHERLAND
    By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist M...

    $1,100.00

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