Búsqueda de LIBROS DEL AUTOR: maxwell mccombs

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  • CONTEMPORARY PUBLIC OPINION
    ebook
    CONTEMPORARY PUBLIC OPINION
    MAXWELL MCCOMBS
    This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a v...

    $1,120.00

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  • THE TWO W'S OF JOURNALISM
    ebook
    THE TWO W'S OF JOURNALISM
    DAVIS "BUZZ" MERRITT / MAXWELL E. MCCOMBS
    In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling...

    $1,200.00

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  • THE POLL WITH A HUMAN FACE
    ebook
    THE POLL WITH A HUMAN FACE
    MCCOMBS, MAXWELL / REYNOLDS, AMY
    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice Presiden...

    $1,380.00

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