Búsqueda de LIBROS DEL AUTOR: melanie james

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  • MILITARY COERCION AND US FOREIGN POLICY
    ebook
    MILITARY COERCION AND US FOREIGN POLICY
    MELANIE W. SISSON / ‎JAMES A. SIEBENS / ‎BARRY M. BLECHMAN
    This book examines the use of military force as a coercive tool by the United States, using lessons drawn from the post-Cold War era (1991–2018). The volume reveals that despite its status as sole superpower during the post-Cold War period, US efforts to coerce other states failed as often as they succeeded. In the coming decades, the United States will face states that are mor...

    $1,120.00

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  • POSITIONING THEORY AND STRATEGIC COMMUNICATION
    ebook
    POSITIONING THEORY AND STRATEGIC COMMUNICATION
    MELANIE JAMES
    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to d...

    $1,360.00

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