Búsqueda de LIBROS DEL AUTOR: merlin stone

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  ebook

  THE ROUTLEDGE COMPANION TO MARKETING RESEARCH

  LEN TIU WRIGHT / LUIZ MOUTINHO / MERLIN STONE / RICHARD P. BAGOZZI

  This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for ...

  $1,260.00

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