Búsqueda de LIBROS DEL AUTOR: michael beverland

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  • BRAND MANAGEMENT
    ebook
    BRAND MANAGEMENT
    MICHAEL BEVERLAND
    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and c...

    $1,642.93

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  • A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT
    ebook
    A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT
    MICHAEL BEVERLAND / PINAR CANKURTARAN
    Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and ...

    $629.21

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