Búsqueda de LIBROS DEL AUTOR: michael l naraine

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  • STRATEGIC SPORT MARKETING
    ebook
    STRATEGIC SPORT MARKETING
    ADAM KARG / DAVID SHILBURY / HANS WESTERBEEK / DANIEL C FUNK / MICHAEL L. NARAINE
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging wa...

    $1,239.00

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  • SPORT MANAGEMENT
    ebook
    SPORT MANAGEMENT
    RUSSELL HOYE / KATIE MISENER / MICHAEL L. NARAINE / CATHERINE ORDWAY
    Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their ...

    $1,439.00

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