Búsqueda de LIBROS DEL AUTOR: michael r solomon and tina m lowrey

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  • THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    ebook
    THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR
    MICHAEL R. SOLOMON AND TINA M. LOWREY
    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topi...

    $1,439.00

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