Búsqueda de LIBROS DEL AUTOR: michael regester

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  • RISK ISSUES AND CRISIS MANAGEMENT IN PUBLIC RELATIONS
    MICHAEL REGESTER / JUDY LARKIN
    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and a...

    $699.00