Búsqueda de LIBROS DEL AUTOR: michael saren

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  • RESPONSIBLE MARKETING FOR WELL-BEING AND SOCIETY
    ebook
    RESPONSIBLE MARKETING FOR WELL-BEING AND SOCIETY
    MICHAEL SAREN, LOUISE M. HASSAN, MIRIAM MCGOWAN, N. CRAIG SMITH, EMMA SURMAN AND ROHIT VARMAN
    This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improvi...

    $1,240.00

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  • CRITICAL MARKETING
    ebook
    CRITICAL MARKETING
    PAULINE MACLARAN / MICHAEL SAREN / CHRISTINA GOULDING / RICHARD ELLIOTT / MIRIAM CATERALL
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...

    $1,540.00

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  • MARKETING
    ebook
    MARKETING
    NICK ELLIS / JAMES FITCHETT / MATTHEW HIGGINS / GAVIN JACK / MING LIM / MICHAEL SAREN / MARK TADAJEWSKI
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constr...

    $2,005.60

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  • MARKETING
    ebook
    MARKETING
    NICK ELLIS / JAMES FITCHETT / MATTHEW HIGGINS / GAVIN JACK / MING LIM / MICHAEL SAREN / MARK TADAJEWSKI
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constr...

    $2,005.60

    Ver detalle