Búsqueda de LIBROS DEL AUTOR: michael t ewing

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  • SOCIAL MARKETING
    ebook
    SOCIAL MARKETING
    MICHAEL T. EWING
    Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Mar...

    $1,460.00

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