Búsqueda de LIBROS DEL AUTOR: michael traugott

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  ebook

  PRESIDENTIAL POLLS AND THE NEWS MEDIA

  PAUL J LAVRAKAS / MICHAEL TRAUGOTT / PETER V MILLER

  Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most n...

  $1,160.00

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