Búsqueda de LIBROS DEL AUTOR: michel badoc

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  • THE NEURO-CONSUMER
    ebook
    THE NEURO-CONSUMER
    ANNE-SOPHIE BAYLE-TOURTOULOU / MICHEL BADOC
    Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious...

    $1,339.00

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  • NEUROMARKETING IN ACTION
    ebook
    NEUROMARKETING IN ACTION
    PATRICK M GEORGES / ANNE-SOPHIE BAYLE-TOURTOULOU / MICHEL BADOC
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors,...

    $629.00

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