Búsqueda de LIBROS DEL AUTOR: michel desbordes

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  • ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING
    ebook
    ROUTLEDGE HANDBOOK OF FOOTBALL MARKETING
    NICOLAS CHANAVAT, MICHEL DESBORDES, NICOLAS LORGNIER
    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that und...

    $1,360.00

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  • GLOBAL SPORT MARKETING
    ebook
    GLOBAL SPORT MARKETING
    MICHEL DESBORDES
    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers ...

    $1,760.00

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  • MARKETING AND FOOTBALL
    ebook
    MARKETING AND FOOTBALL
    MICHEL DESBORDES
    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an esta...

    $1,460.00

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