Búsqueda de LIBROS DEL AUTOR: michela addis

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  • MANAGING THE CULTURAL BUSINESS
    ebook
    MANAGING THE CULTURAL BUSINESS
    MICHELA ADDIS / ANDREA RURALE
    The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success. This...

    $1,160.00

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  • ENGAGING BRANDS
    ebook
    ENGAGING BRANDS
    MICHELA ADDIS
    How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, bra...

    $1,120.00

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  • HAPPINESS AND WELL-BEING IN CUSTOMER EXPERIENCE
    ebook
    HAPPINESS AND WELL-BEING IN CUSTOMER EXPERIENCE
    GIULIA MINIERO / CARMELA DONATO / MICHELA ADDIS / FRANCESCO RICOTTA
    Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both their conception and their study. Building on advances in customer experience, tran...

    $1,240.00

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