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  • REVISITING VALUE CO-CREATION AND CO-DESTRUCTION IN TOURISM
    MICHOPOULOU, ELINA (ELENI)
    This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its dis...

    $1,200.00