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  • PRINCIPLES OF PHARMACEUTICAL MARKETING
    ebook
    PRINCIPLES OF PHARMACEUTICAL MARKETING
    MICKEY C. SMITH PH.D.
    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is lim...

    $1,300.00

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