Búsqueda de LIBROS DEL AUTOR: mickey smith

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  • GOVERNMENT, BIG PHARMA, AND THE PEOPLE
    ebook
    GOVERNMENT, BIG PHARMA, AND THE PEOPLE
    MICKEY SMITH
    Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, improve, and afford Health Care. Despite this, and perhaps because of this, the industry has had, for many years, an outsized claim to fame and controversy, praise and criticisms, ...

    $1,420.00

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  • PHARMACEUTICAL MARKETING IN THE 21ST CENTURY
    ebook
    PHARMACEUTICAL MARKETING IN THE 21ST CENTURY
    MICKEY SMITH
    A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally rele...

    $2,320.00

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  • PRINCIPLES OF PHARMACEUTICAL MARKETING
    ebook
    PRINCIPLES OF PHARMACEUTICAL MARKETING
    MICKEY C. SMITH
    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is lim...

    $1,240.00

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  • PHARMACEUTICAL MARKETING
    ebook
    PHARMACEUTICAL MARKETING
    MICKEY C. SMITH
    Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and ...

    $5,300.00

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  • THE PLAGUE
    ebook
    THE PLAGUE
    MICKEY SMITH
    A worldwide plague kills almost a billion people across the globe in an instant. This sets off a chain of events that was foretold thousands of years ago, but there are very few who draw the connection between the prophecies of the past and the events of the day. The ones who do realize that the next seven years are going to be the hardest years of their lives. This is their st...

    $284.00

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