Búsqueda de LIBROS DEL AUTOR: micky lee

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  • UNDERSTANDING THE BUSINESS OF GLOBAL MEDIA IN THE DIGITAL AGE
    ebook
    UNDERSTANDING THE BUSINESS OF GLOBAL MEDIA IN THE DIGITAL AGE
    MICKY LEE / DAL YONG JIN
    This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and ...

    $1,199.00

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  • ALPHABET
    ebook
    ALPHABET
    MICKY LEE
    Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, show...

    $539.00

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