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  • INCLUSIVE PLACE BRANDING
    ebook
    INCLUSIVE PLACE BRANDING
    MIHALIS KARAVATZIS
    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critica...

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