Búsqueda de LIBROS DEL AUTOR: mike grigsby

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  • MARKETING ANALYTICS
    ebook
    MARKETING ANALYTICS
    MIKE GRIGSBY
    Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world market...

    $929.00

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  • ADVANCED CUSTOMER ANALYTICS
    ebook
    ADVANCED CUSTOMER ANALYTICS
    MIKE GRIGSBY
    Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to under...

    $979.00

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