Búsqueda de LIBROS DEL AUTOR: mike schmierbach

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  • APPLIED COMMUNICATION RESEARCH METHODS
    ebook
    APPLIED COMMUNICATION RESEARCH METHODS
    MICHAEL BOYLE / MIKE SCHMIERBACH
    This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The tex...

    $1,800.00

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