Búsqueda de LIBROS DEL AUTOR: mikolaj dymek

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  • VIDEO GAME MARKETING
    ebook
    VIDEO GAME MARKETING
    PETER ZACKARIASSON / MIKOLAJ DYMEK
    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know w...

    $1,480.00

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  • THE BUSINESS OF GAMIFICATION
    ebook
    THE BUSINESS OF GAMIFICATION
    MIKOLAJ DYMEK
    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to b...

    $1,320.00

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