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  • DESIGN-CENTERED ENTREPRENEURSHIP
    ebook
    DESIGN-CENTERED ENTREPRENEURSHIP
    MIN BASADUR / MICHAEL GOLDSBY / ROB MATHEWS
    Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepren...

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