Búsqueda de LIBROS DEL AUTOR: miriam j johnson

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  • SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS
    ebook
    SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS
    MIRIAM J. JOHNSON / HELEN A. SIMPSON
    Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionab...

    $1,060.00

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  • BOOKS AND SOCIAL MEDIA
    ebook
    BOOKS AND SOCIAL MEDIA
    MIRIAM J. JOHNSON
    Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even dig...

    $1,120.00

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  • POP CULTURE MARKETING IN THE PUBLISHING INDUSTRY
    ebook
    POP CULTURE MARKETING IN THE PUBLISHING INDUSTRY
    MIRIAM J. JOHNSON
    This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from 16 publishers during 12 months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics, trending content, strategic timing, and music to connect authentical...

    $1,160.00