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  • STRATEGIC PHARMACEUTICAL MARKETING MANAGEMENT IN GROWTH MARKETS
    ebook
    STRATEGIC PHARMACEUTICAL MARKETING MANAGEMENT IN GROWTH MARKETS
    MITHUN NANDY
    India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the...

    $1,100.00

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