Búsqueda de LIBROS DEL AUTOR: mitsuo nagamachi

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  • INNOVATIONS OF KANSEI ENGINEERING
    MITSUO NAGAMACHI / ANITAWATI MOHD LOKMAN
    In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their b...

    $1,460.00

  • KANSEI INNOVATION
    MITSUO NAGAMACHI / ANITAWATI MOHD LOKMAN
    Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development ...

    $2,120.00

  • KANSEI ENGINEERING, 2 VOLUME SET
    MITSUO NAGAMACHI
    MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings ...

    $3,800.00