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  • PRINCIPLES OF ADVERTISING
    ebook
    PRINCIPLES OF ADVERTISING
    MONLE LEE / CARLA JOHNSON
    "A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing app...

    $1,600.00

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