Búsqueda de LIBROS DEL AUTOR: morling miriam salzer

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  • BRAND CULTURE
    ebook
    BRAND CULTURE
    SCHROEDER, JONATHAN / MORLING, MIRIAM SALZER
    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption  brand management  corporate branding  branding ethics the role of adve...

    $1,460.00

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