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  • THE MARKETING RESEARCH GUIDE
    ebook
    THE MARKETING RESEARCH GUIDE
    ROBERT E STEVENS / DAVID L LOUDON / MORRIS E RUDDICK / BRUCE WRENN / PHILIP K SHERWOOD
    Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing res...

    $1,800.00

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