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  • MULTINATIONALS AND EUROPE 1992 (RLE INTERNATIONAL BUSINESS)
    ebook
    MULTINATIONALS AND EUROPE 1992 (RLE INTERNATIONAL BUSINESS)
    BURGENMEIER, BEAT / MUCCHIELLI, JEAN-LOUIS
    When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activi...

    $860.00

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