Búsqueda de LIBROS DEL AUTOR: muzaffer uysal

6 resultados

muzaffer uysal Eliminar filtro Quitar filtros
  • MANAGEMENT SCIENCE IN HOSPITALITY AND TOURISM
    ebook
    MANAGEMENT SCIENCE IN HOSPITALITY AND TOURISM
    MUZAFFER UYSAL / ‎ZVI SCHWARTZ / ‎ERCAN SIRAKAYATURK
    Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirica...

    $3,500.00

    Ver detalle
  • RECENT ADVANCES IN TOURISM MARKETING RESEARCH
    ebook
    RECENT ADVANCES IN TOURISM MARKETING RESEARCH
    MUZAFFER UYSAL / DANIEL FESENMAIER / JOSEPH O'LEARY
    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approache...

    $680.00

    Ver detalle
  • CURRENT ISSUES AND DEVELOPMENT IN HOSPITALITY AND TOURISM SATISFACTION
    ebook
    CURRENT ISSUES AND DEVELOPMENT IN HOSPITALITY AND TOURISM SATISFACTION
    MUZAFFER UYSAL / JOHN A WILLIAMS
    Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality ser...

    $1,560.00

    Ver detalle
  • COMMUNICATION AND CHANNEL SYSTEMS IN TOURISM MARKETING
    ebook
    COMMUNICATION AND CHANNEL SYSTEMS IN TOURISM MARKETING
    MUZAFFER UYSAL / DANIEL FESENMAIER
    What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Sy...

    $960.00

    Ver detalle
  • GLOBAL TOURIST BEHAVIOR
    ebook
    GLOBAL TOURIST BEHAVIOR
    ERDENER KAYNAK / MUZAFFER UYSAL
    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. ...

    $1,800.00

    Ver detalle
  • TOURIST CUSTOMER SERVICE SATISFACTION
    ebook
    TOURIST CUSTOMER SERVICE SATISFACTION
    FRANCIS NOE / MUZAFFER UYSAL / VINCENT MAGNINI
    Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between th...

    $1,320.00

    Ver detalle