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  • HEALTH AND MEDICAL PUBLIC RELATIONS
    ebook
    HEALTH AND MEDICAL PUBLIC RELATIONS
    MYC RIGGULSFORD
    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analyt...

    $1,320.00

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