Búsqueda de LIBROS DEL AUTOR: n craig smith

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  • RESPONSIBLE MARKETING FOR WELL-BEING AND SOCIETY
    ebook
    RESPONSIBLE MARKETING FOR WELL-BEING AND SOCIETY
    MICHAEL SAREN, LOUISE M. HASSAN, MIRIAM MCGOWAN, N. CRAIG SMITH, EMMA SURMAN AND ROHIT VARMAN
    This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improvi...

    $1,240.00

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  • MORALITY AND THE MARKET (ROUTLEDGE REVIVALS)
    ebook
    MORALITY AND THE MARKET (ROUTLEDGE REVIVALS)
    N. CRAIG SMITH
    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate po...

    $1,320.00

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