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  • OPEN INTERNATIONALIZATION STRATEGY
    ebook
    OPEN INTERNATIONALIZATION STRATEGY
    NADINE TOURNOIS / PHILIPPE VERY
    Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open ...

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