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  • SOCIAL MEDIA IN THE FASHION INDUSTRY
    ebook
    SOCIAL MEDIA IN THE FASHION INDUSTRY
    PATRICIA SANMIGUEL / TEKILA HARLEY NOBILE / CRISTINA SÁNCHEZ-BLANCO / NADZEYA SABATINI
    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the au...

    $1,120.00

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