Búsqueda de LIBROS DEL AUTOR: nancy r lee

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  • SUCCESS IN SOCIAL MARKETING
    ebook
    SUCCESS IN SOCIAL MARKETING
    NANCY R. LEE / PHILIP KOTLER
    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guid...

    $999.00

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  • POLICYMAKING FOR CITIZEN BEHAVIOR CHANGE
    ebook
    POLICYMAKING FOR CITIZEN BEHAVIOR CHANGE
    NANCY R. LEE
    Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and ...

    $1,099.00

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