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  • APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY
    ebook
    APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY
    KARDES, FRANK R. / HERR, PAUL M. / NANTEL, JACQUES
    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters o...

    $1,040.00

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