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  • DATA-DRIVEN PUBLIC RELATIONS RESEARCH
    ebook
    DATA-DRIVEN PUBLIC RELATIONS RESEARCH
    JIM EGGENSPERGER / NATALIE REDCROSS
    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything ...

    $1,600.00

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