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  • VIRTUAL SOCIAL IDENTITY AND CONSUMER BEHAVIOR
    ebook
    VIRTUAL SOCIAL IDENTITY AND CONSUMER BEHAVIOR
    NATALIE T. WOOD / MICHAEL R. SOLOMON / MICHAEL R. SOLOMON
    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual wor...

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